Unrestricted Marketing Warfare - Media Convergence at Work
The next new thing? Unrestricted marketing warfare! Guerilla marketing is dead. Long live unrestricted marketing warfare!
Within the marketing industry, many references have been made to Carl Von Clausewitz and his famous book, “On War.” “The Art of War,” by the great Chinese theorist Sun Tzu, is referred to with similar frequency. Both books have informed modern principles of marketing.
- Categories:
- Business Management - Marketing/Sales
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
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