Trust Me. I’m in Sales.
Those five words used to sit at the bottom of my e-mails. They got so much mention from people that I thought to myself, That would make a great T-shirt! I eventually printed and sold several hundred.
Selling a T-shirt is easy. Selling trust is not.
How do you get someone to trust you? You can tell them that you are trustworthy but until they get to know you, they have only your word to go by and since they do not yet trust you, it’s likely they won't take the risk.