To Rebrand or Not to Rebrand?

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how FEI can use press releases to spread the word about new equipment. This week, Marka tells Zoot, Org, and Numo, when (and when not to) launch a company rebranding effort. Remember, fire=print.

FEI’s Monday afternoon marketing meeting was drawing to a close. “Anything else we need to discuss?” Org asked the tribe.