Tips to Improve Your Next Postcard Mailing
“You bet.” Marka said, as she turned back to the whiteboard.
• Include a strategic offer in your postcard.
“Simply including a picture of the ‘MegaFlame,’ a couple of benefits, and a phone number will not lead to the results we want,” Marka explained. “Instead, we should give recipients an incentive to try this new product. We could attach a redeemable coupon to the postcard, or send recipients to a landing page with more information and an offer.”
“How about offering a trial version to help get our foot in the door?” Zoot suggested. “Let’s include an offer in the postcard: ‘Scan the QR code or call the number below to get a free 30-day trial version of MegaFlame.’ After 30 days, the prospects’ credit card is automatically charged for the full version. I bet a large percentage of those who redeem the offer will like it enough to keep it.”
“Love it, Zoot,” Marka agreed.
“Now, will you let me eat my lamb chops in peace?” Zoot asked.
Today’s FIRE! Point
The key advantages postcards offer in comparison to other forms of direct mail are that they’re highly cost-effective and offer excellent read rates—even higher with oversized postcards. Be sure to feature a strategic offer on all your postcard mailings.
FIRE! In Action: Practice Building Center Uses Postcard to Grow Client Practice
The chiropractic marketing agency used a postcard to promote a client’s spinal decompressions service. The postcard achieved a 15:1 ROI.
Next week: Marka brings the tribe more tips for constructing an effective postcard campaign.