Three Reasons a Client Chooses Us (Hint: Price Is NOT One of Them)
Once you can be like Dr. Cal Lightman from the “Lie to Me” TV show and can understand the things your clients are NOT saying, you will have the proverbial keys to the kingdom.
• Reason #3: Be Honorable and Responsive
In other words, live up to your promises. Do what you say you are going to do. Communicate all the time. Follow up right away. Treat people as you would like to be treated. Walk the walk. (If you don’t want to work with price shoppers, try not to be one yourself. Don’t be a hypocrite.)
Of course, you have to do everything else right, too:
- offer the correct product mix,
- have up-to-date equipment,
- produce great quality,
- be easy to work with, and
- have a current and functional website.
Those things are just a ticket to the dance. If you want to be the belle of the ball, follow my three suggestions. Just don’t do it if you are my competition.