The Tribe Discovers the Usefulness of Print Buyer Survey Research for Printiers -T.J. Tedesco

By T.J. Tedesco

“Once our survey is created, how do we effectively distribute it?” Zoot asked. “Do we go door-to-door? Do we call people? Do we create an online survey?”

“Possibly all three,” Marka said, “but we’ll talk more about that next week.”

Today’s FIRE! Point
Market research and data collection are crucial to answering important marketing questions. Start your investigation by gathering as much secondary data as possible. If the data you require doesn’t exist or is outdated, consider survey research, which will allow you to discover the knowledge, beliefs, preferences and satisfaction of potential print buyers. A questionnaire, in which a set of questions is presented to respondents, is a common and effective form of survey research.

FIRE! in Action
Strategic Market Research Helps Grow Indian Biscuit Brand

After ITC’s research revealed significant opportunities in the urban biscuit market, the company entered new products into several biscuit categories. Several years later, ITC’s biscuit brand was worth $5B Rupees and was growing at about 15 percent a year.

Next week: Marka discusses different the advantages and disadvantages of various survey contact methods.

« Previous 1 2 All

0 Comments

View Comments

Categories:
Business Management - Marketing/Sales

T.J. Tedesco Author's page T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.

The Tribe Discovers the Usefulness of Survey Research