The Three Words You Must Use if You Want Effective Client Communications
The babysitter looked very worried and totally confused
My six-year-old daughter had just tried to explain how to play her new game. The poor babysitter had received a jumbled set of instructions that made no sense at all.
She looked most relieved when we gave her a set of game rules. At last she had received some structured, easy-to-understand communication.
I sometimes see print salespeople speaking like six-year-olds
They don't give much thought as to how they will handle the conversation. As a result, the client doesn't really understand what the salesperson is trying to achieve—they are not receiving structured, easy-to-understand communication.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."