The “P” Word Needs Rebranding
In my opinion, the printing/graphic arts industry needs two things:
- a new name, and
- a futurist.
In the course of an industry’s or organization’s lifecycle, a new “brand” sometimes needs to be developed. For example, what once was the Department of War is now called the Department of Defense. Within the industry sector, name changes have a history as well. A recent switch within the food industry is the name change of its front-of-package (FOP) labeling scheme from "Nutrition Keys" to "Facts Up Front."
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
