The Difference Between Product Features and Benefits

Last week, the Fire Enterprises, Inc. (FEI) tribe learned how AIDAR demonstrates each step of the sales/marketing process. This week, Lucy explains why understanding of a product’s benefits is crucial to selling a product into a target marketplace. Remember, fire = print.

Lucy called a meeting the next morning to announce the new matches that Marka had recently invented. She gave each FEI tribe member a pack of matches to try out.