‘The Death of a Salesman’ Circa 2010; Printers Don't Have to Follow the Pack -Clay Forsberg

By Clay Forsberg

In 1949, Arthur Miller released his iconic play, “Death of a Salesman.” The sales landscape of 60 years ago is eerily similar to that of today. America, and the world for that fact, isn’t creating sales jobs like before. Of course you’ll see ads for them in newspapers and on job boards, but the position is not nearly as prevalent as it once was.

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.