The #1 Reason Why We Don’t Sell More
Years ago, I wrote a column piece on an experience I had while buying a car. A friend of mine and I went to a Saab dealer south of Boston to look again at its inventory. It was my second trip. The salesman did not remember me.
Strike one. Dude, I’m 6’6” and have a unique last name. Seriously?
Anywho...there we were looking over $25,000 cars and giving off more buying signals than a crack addict who needs a fix. The sales rep was, at best, indifferent, and let us walk out the door without so much as an offer to go for a test drive. I was so dumbfounded that I dedicated my monthly column to the experience, identifying the company only as a “Saab dealer south of Boston.”
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.