Taking the Use of Customer Retargeting Online
The typical cost of marketing is 100 percent for first-time customers and 33 percent for reselling new products to existing customers. Thus the conventional wisdom: “Your best prospects are your current customers.”
Retargeting is a strategic way for a company to continue the marketing process among current customers that has been in use by savvy marketers for years. What’s newer is the idea of applying the strategy to your Website marketing and related social media efforts. [Chango, a media buying firm, in a recent blogpost—titled “The 7 types of Effective Retargeting”—offers a downloadable infographic that details on- and off-site retargeting tactics.]
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.