Systemizing the ‘Warm and Fuzzies’
I’ve gotten some great blog material from Webinars I’ve done with business owners all over the country lately!
Last week, as a three-hour Webinar was in progress, I told “Walter”—a very attentive prospect—about the owner of a water restoration company who had incorporated his ongoing marketing ideas into his systems. I could tell Walter was getting excited as I showed him step-by-step examples of how the restoration owner had done that.
The more I showed Walter about systemizing every aspect of his company, the more excited he became. He finally blurted out, “You can even systemize the warm and fuzzies!” I LOVE IT when people GET IT!!
Later on, I’ll tell you how the owner of the water restoration company did it. It's simple enough, if you believe that control systems (like checklists) can make your ideas happen, whether they be marketing related or just a way to make sure there are paper towels in the restrooms.
You may be one of the skeptics that say, “I’ve put systems in place and I can’t get my people to follow them.” That is a problem, and I feel for you if you can’t give someone in your company a reasonable request, pay that person for doing it, and feel confident to insist that it be done!
What if an employee told you he/she wasn’t going do one of the main job duties of position for which the person was hired ? Would you really NOT insist?
When running an organized business, it is plain ole insubordination for someone NOT to follow the plan that’s been set by management in order to grow the business for everyone’s benefit. That’s especially true when the request is something that would create good will in the mind of your customer—that “warm and fuzzy” feeling about your company, as Walter would say.
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.