Spiff Up Your Print Project with These Font Tips
By
Adam Johnston
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When designing a new advertising piece, most companies focus on crafting a targeted message and creating a vibrant, eye-catching design. However, the real impact of an advertising piece is lost when the target audience finds it difficult to read.
That’s why it is important to choose a font that is not only easy to read, but helps tie the design of a print project together. Here are a few tips business owners can follow to get the most out their print marketing projects.
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