Sideshows Draw Crowds at drupa
We call it soccer here, but it’s futbol to the rest of the world, and it’s a big deal in most countries. So Canon had a trio of soccer players showing off their ball control skills using arms, knees, shoulders, heads and feet. The display regularly drew a modest crowd, which then wandered into the Canon stand.
I went in, too, seeking Océ equipment, which took a while to find. As several other press and analyst types have commented, it was curious that Canon relegated Océ—the real production side of the company—to a back corner of the stand with no signage, while populating the majority of the floor space with copiers and wide format machines. While those are both important to Canon, it’s surprising that Océ’s ColorStream and Jetstream inkjet systems weren’t front and center at a trade fair focused on commercial and production printing—especially since Océ is a household name in much of Europe.
It made me glad that I had made the trip to Poing earlier in the week for a special showing of Océ solutions, because otherwise the business unit had little presence at drupa. Fortunately, Océ has more inkjet offerings than any of its competitors and is doing well in the marketplace.
There’s still other stuff to talk about, and it’s not all from the big players. But that’s for next time.