Sideshows Draw Crowds at drupa
HP also had invitation-only viewing rooms for some of its latest offerings, quieter spots where hot prospects could get a closer look—and where deals could be cut. Everyone of these devices seemed to draw a steady crowd, as did all the other parts of the vast HP stand, which took up the lion’s share of Hall 4. It was entirely possible to spend the better part of a day at HP, where the company left no doubt that it’s doing all it can to dominate the digital printing industry.
The coat-tail effect
HP’s presence had a coat-tail effect for other players, like Bell and Howell, which was stationed at the front of Hall 4 so visitors had to get past B&H to get to HP. The most interesting piece for anyone doing mailing was B&H’s new Navigator interface that lets operators run the inserting system by simply talking to it. In turn, the system provides the operator with voice notifications on system and job status. Another excellent tool was the iQ software suite that lets an operator control multiple machines from a tablet, even when the machines are in remote locations.
Another beneficiary of HP’s presence in Hall 4 was MGI. This less-known, but exciting, French company was off the corner of HP’s stand and made do without any fanfare, pulling in the spill-over crowd from HP. And MGI seemed to keep attendees around with the flexibility and affordability of its products.
It’s flagship Meteor DP 8700 was the centerpiece. This unique machine is a toner-based press that can print on just about anything. This has huge appeal for a great many shops that want the machine’s versatility and appreciate its purchase price, which is substantially below that of the top-of-mind products from its larger competitors—especially when you factor in being able to print on many types of substrates. There was also plenty of interest in its JETvarnish 3D UV inkjet press, which offers flood and spot UV and the ability to add texture to an image at a reasonable cost.