Selling Print, Taco Bell Style
I recall hearing that the first restaurant to offer the now-common practice of one-price combo meals (entrée, fries and a drink, for example) was a Taco Bell in New Mexico. Like the Internet, cell phones and the “Downton Abbey” BBC television series, it is hard to imagine what life was like before someone came up with the idea.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.