Sales Obstacles Are Really Opportunities
In the printing industry, many salespeople see obstacles as objections and view them in a negative light. They view obstacles as things that get in the way of what they are trying to accomplish. Many salespersons have been taught (through good or bad training) how to “overcome an objection.” Assuming such training was good, then learning how to overcome an objection is good. And, if you’re satisfied with just being good then read no further.
However, because I am a person who is never satisfied with the status quo, let’s focus on how to get even better. To be a great salesperson, one must anticipate objections before they even occur. A great salesperson has already thought through a number of scenarios (in advance) of what might occur in any situation. They have well-developed intuition and are seldom caught off guard. This is why so many printing companies seek to “hire away” such sales reps from a competitor. You know the adage: Why develop a good “farm system” of salespeople when you can just steal them away. They are great for a reason. Instead of trying to “pick them off” focus on developing great salespeople yourself.
Great salespeople know that there is a solution behind every “problem” and see obstacles as being nothing more than opportunities. They know there is always another option and they also outthink their competition. They don’t merely think outside the box; in reality, they don’t even notice the confines of a box. Such salespersons are deep thinkers who look at an issue from many angles. They ask smart questions, listen and are always prepared. They possess strong emotional intelligence and notice even the smallest nuance of a human interaction.
In my consulting work with printing companies, the great salespersons are up for the challenge of any obstacle that is thrown their way. In fact, they relish such a challenge. In contrast, the salespersons that struggle like to complain, tell me why things will not work, what they don’t have and what they need. Simply said, they do not believe they are better than their competition, see obstacles as negative and do not provide or convey value.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com