Sales ‘Cease and Desist’ Order
For the first time ever, I gave a client the advice to “cease and desist all prospecting activity effective immediately.”
She phoned in for her coaching call and it was evident from the get-go that her energy level was down. Once she started talking, I understood why: She was burned out, frazzled and frustrated. Those are not good qualities to have when the goal is to be energetic on the phone or when meeting with a client or prospect. So, imagine her surprise when I told her to stop selling altogether.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.