Rocking the Baby Boomers
But, while dad understood about saving, he was big on giving to others. He never asked for a hand-out, never spent more than we could afford, and never abandoned his family or his integrity. He was never jealous of those who had more, nor expected them to give up what they had earned to make up the difference in their incomes. Dad was a man of solid principles and deep faith. I might have paid closer attention!
Why the difference in the two generations, and what does that have to do with your business today?
We never experienced hard times like our parents did! Their only fault was in wanting “better” for us—that we should not suffer like them—so we didn’t learn the lesson that character is built by adversity. And we didn’t pass that wisdom on to our children, either.
Our parents struggled through the Great Depression and then fought and sacrificed through the Great War. With nothing to fall back on—no welfare, no Medicare, no food stamps, no bail-outs; not even air-conditioning—they forged ahead. There was no unemployment benefits for years on end, no free college tuition, no cash-for-clunkers. And, thank God, there were no 24-hour cable television programs telling them they were just poor, ignorant, helpless victims. So, they worked hard and made it through those tough times.
If the Boomers and the current generation have been rocked to sleep by adversity—that generation overcame it! In fact, it made them stronger, and they passed on to us Baby Boomers the richest country in the history of the world. Sadly, some are now trying to tear all that down!
When your world gets rocked, you have two choices: You can lay down and go to sleep, or put on your fighting fatigues and get into the battle. I saw men like my Dad—some great women, too—do just that!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.