Results Statements Make Your Case Studies Compelling

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to use the “Challenge/Solution/Results” formula to write successful case studies. This week, Marka shows Zoot how including results statements will make FEI’s case studies compelling. Remember, fire=print.

Spring had come to Olympus, which meant sunny days and everybody donning their short-sleeve togas. One Friday afternoon, Marka and Zoot had lunch out at Demeter’s Café—a rarity, given how busy FEI usually is—and took a quick stroll through a nearby park.