Quit Selling Printing

The printing industry may well be vanishing, but PRINT IS GROWING.

And you can be a part of that growth...if you’re willing to stop selling print and start figuring out how to do all manner of things for your clients that they can’t, won’t or simply don’t want to do for themselves.

You’ve got to quit selling them print, and start helping them grow their businesses by using print to solve their challenges and capture the big opportunities in ways that nothing else can.

Leverage your skills and your experience—along with your imagination—and spend a lot of time immersed in both your customer’s business and in the realms of change, disruption and invention.

By learning to see beyond the fragmentation and dismemberment of the industry that used to call itself printing, you can begin to think about what you do in a different way. And that can make it possible for you to become a highly valued and trusted part of your customer’s business.

It seems to me to be a simple choice:

• either sign-on with a big, old-fashioned printing company and keep selling what you’ve always sold—print— and enjoy the ride for as long as it lasts, or
• embrace the new, disrupted, fragmented awesomeness of what print is becoming. Quit selling print, and start figuring out the incredible new things print can do to help grow your customer’s business.

Any salesperson who can do that will be around long after the printing industry has vanished.