‘Push’ and ‘Pull’ Marketing
FIRE! In Action
“Pull” Marketing for Less (part 1): Vizio
The electronics company has risen to financial success on the strength of a low-cost marketing campaign that includes buying cheap billboard space, soliciting media reviews and developing closer relationships with retailers. As of 2009, Vizio is the best-selling LCD TV brand in the U.S.
Next week: The “Pull” vs. “Push” marketing discussion concludes with an overview of B2B and integrated “push” and “pull” tactics.