‘Push’ and ‘Pull’ Marketing Strategies that Printing Firms Can Apply -T.J. Tedesco

By T.J. Tedesco

FIRE! In Action
“Pull” Marketing for Less (part 1): Vizio

The electronics company has risen to financial success on the strength of a low-cost marketing campaign that includes buying cheap billboard space, soliciting media reviews and developing closer relationships with retailers. As of 2009, Vizio is the best-selling LCD TV brand in the U.S.

Next week: The “Pull” vs. “Push” marketing discussion concludes with an overview of B2B and integrated “push” and “pull” tactics.

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Business Management - Marketing/Sales

T.J. Tedesco Author's page T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.