Printers Are Big Fat Liars!
TRUTH IS, printing is a complicated process, with an almost infinite amount of variables. One misspelled word or one graphic out of place and the whole job is bad. The list of what CAN go wrong is also infinite.
TRUTH IS, all businesses have complexities, and without good systems, there WILL be chaos. Without good systems, you CANNOT promise consistent quality or service, so some owners find themselves bending the facts to calm a situation!
TRUTH IS, you often catch vendors and other people you do business with telling you BIG FAT LIES!
OK, so are ALL printers just BIG FAT LIARS? As a printer myself—and after listening to the feedback from prospects over the years—it’s easy to see how people might come to that conclusion.
In 1988, when I opened the doors to my own printing company, along with some pretty worthy skills, I had also learned all the “shortcuts” (bad habits) that people like my old boss had demonstrated. Like him, I didn’t know a thing about how to systemize a business to guarantee quality and service. As a result, many times I dropped the ball—jobs were late or printed wrong, along with other problems. And it wasn’t because I didn’t care, either!
The decision to change the way I did business came in 1993, when I began reading and studying everything I could put my hands on about quality and service systems. I was determined to build a company that could actually GUARANTEE quality and service.
I didn’t like thinking of myself as a BIG FAT LIAR!
So, I made a decision to TELL THE TRUTH, no matter what the cost to myself, my employees, OR my customers. We would not only correct our mistakes, but put in a system to ENSURE a mistake didn’t happen again and again.
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.