#PrintChat Packing a Punch (and a Suitcase) for Print!
Heidelberg has enormous power and the ability to share information any way they choose. For them to choose to invite #PrintChat to this product launch, give us exclusive access to their team, and engage with us during the chat not only means we matter to them, it shows we matter to the industry! Not bad ROI for a relatively small group of CMYK enthusiasts!
The moral of this story, and how it relates to you is simple...if you build it, they will come. Use social to connect. Use social to share. Use social to create engagement with your brand, your colleagues and even your customers without using social as a selling tool. You are selling by not selling! Once you get that, it will all fall into place and you never know who might end up dialing your number!
Oh, I should probably mention you can follow #printchat via Twitter all day on January 29, 2014, to get info live from Heidelberg HQ, and at 4 pm we will start our formal chat and have a discussion about the launch and how it may, or may not impact print...it's up to the chatters to decide!
Chat long and prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.