Print Buyers Should Screen Calls
I have to laugh at the notion that professional print buyers owe it to printers to pick up the phone when you call them. Why do they owe it to you—or any salesperson?
I screen calls, don’t you? I’m busy, often in the middle of a project, and if I see an 800 number or an “Unknown caller,” I always let it go to voice mail. Every message gets listened to. Then I decide which calls to return. I’d say I return 9 out of 10 calls. That’s the beauty of caller ID. It helps me manage my time.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
