PEZ* Strategy - Path to Increased Profits
If you have followed my writings, you know that I am a very strong proponent of the process of media convergence, integration and engagement. Engagement, to me, is a more important result than the immediate or impulse sale, since the term engagement defines a long-term relationship that under the correct conditions will provide marketers/advertisers with long-term sales.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.