Once Upon a Time There Was This New Thing...

The current agency model is next to undergo a radical change, which has already started. Can Agencies see the future, as did Publishing? I doubt it.

The Queen of the Realm would be her royal editorship Noelle Skodzinski, whose endless support of the speakers, the attendees and the exhibitors made this “new” (not really) event the success it deserved to be. I felt that at times the magicians of the event cloned her, since no mortal woman could be in so many places at the same time.

My complement to these true Knights of Industry, for they will lead the way, chart the course and navigate the shoals of the ever changing business waters to the new continent of Media Convergence. The next call, Land Ho!

Tablets, in particular the iPad of which I have become a loyal subject, are the tools of change that provide a better way to define media convergence then the dictionary. If media convergence is defined as the integration of computer technology, content and communications, well the new definition of media convergence should be simple—the tablet, in particular the iPad.

Need proof of that definition? Go to an Apple, ATT or Verizon Website or store and view or play with a tablet. A tablet is not a computer; it is a mobile link, the first true media convergence device linked to the cloud and one that provides the final, and very important, needed link to those that fled the various Kingdoms and are now returning—the consumer.

What is truly exciting is that the tablet is not the end, not the last knight. There will be new and more diverse and talented knights to come; it cannot be other then so. With the collaboration of the Kingdoms of old and the Kingdoms of new, a greater force is still to be reckoned with.