My First Rant of 2013 – It’s SEMANTIC
It’s been a while since I’ve given you a good rant, huh? Oh wait, last week’s blog on resolutions might qualify to some as a rant. OK, so maybe this is my SECOND rant of 2013. But I digress.
I pay a lot of attention to language. It may seem nit-picky to some, but language affords us choices in what we say and how we say it. I have an extensive retail background, and the training I received always focused on asking open-ended questions. You don’t greet a customer by asking, “Can I help you?” What’s the easy answer? “Nope. I’m just looking.” That is almost never true, but is an easy out for the customer and gets you off his/her back.
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
