MSPs: Strategists or Implementers? Takeaways from the NRA Mailing Discussion
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Heidi Tolliver-Walker
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Last Friday, I wrote about what I asked might be a direct mail misfire—a prospecting letter from the NRA that spoke to our family as if we were already members and included our family’s “new membership seal” in the envelope window for all the world to see. My reasons for considering this a misfire are… Read More »
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