MSP: Path to the Future or Rotten to the Core?
When I speak with some vendors, I’m not sure they realize this. Perhaps they do, but they’re trying to extend and grow their current business model. At SPC, our core has certainly moved far away from ink on paper, and we are delivering some of the most complex loyalty welcome kits in the market. But print is still a part of our core, and we’re developing new solutions to make print communications more impactful and successful.
We’re excited to once again have the print community convene in Chicago to celebrate what we do and look ahead to new avenues for growth and opportunities. As we evaluate new ways to grow our business, let’s not forget our core. The perils of this are as ominous as being stuck in time.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC