I was doing some research, recently, about Internet radio and podcasting that lead me to a business acquaintance who happened to be producing an Internet show, featuring "obscure" music. He told me he had a growing audience of listeners from all over the world, and suggested that our company be a sponsor for his show. I liked the idea of getting advertising "at a great rate," for our online printing company, buyerprinting.com.
Well, he was right. It didn't cost much and—since he was also one of our customers—I wrote the ad copy and sent it to him. A few days later, he gave me a CD of the show that had aired our commercial. While driving to my office, I put the disc in and began listening to the show.
When my friend said his show was about "obscure" songs, I guess I thought maybe he meant just "blasts from the past"...but these songs were beyond anything I'd ever heard...now I understood the term "oldies but moldies"...obscure, for sure!
The song that got me laughing, was an old cut by Burl Ives called "Mr. In-between."
You've probably had the experience of listening to a song, and then not being able to get it out of your head. Some call them "musical earwigs." I kept singing that crazy thing all day long, until my wife was becoming a little annoyed. But, being what I used to think was a pretty good songwriter, I started making up my own lyrics to "Mr. In-between," in sort of a mocking way...which only annoyed my wife further. My wife and I agreed on one thing, however...
By today's standards, "Mr. In-between" was a pretty lame song—but the title and some of the lyrics, I thought, would make for a pretty good BLOG.
So, here it is—a blog about "Mr. In-between," or (for the PC crowd) "Ms. In-between," if you like. Either way, it should work just fine.
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.