MindFire's Digital Transformation Solutions
MindFire (PRINTING United Booth 10337) has developed solutions necessary to respond to the digital transformation in the print industry, giving you the ability to leverage print along with the digital world to maximize results, create a better customer experience and communicate personally to the right person, with the right message, on the right channel, at the right time. One or two channels is no longer enough to cut through the noise, so MindFire has created a variety of solutions to leverage direct mail, email, social media, landing pages, the web, ringless voicemail, SMS text and more.
In its most basic form, MindFire helps printers do two things:
- Continuously market their current service/product offerings to sell more of that to prospects/clients
- Create a new revenue stream by offering high-value multichannel marketing services to your clients
To do this, they have a series of products and services for printers, as well as their direct mail clients, all based on a patent-pending platform that resides on the Amazon Cloud. Every company faces the same challenge of thinking their customers and prospects know all the services/products you provide, but the reality is that they don't. MindFire has created a solution that allows you to easily market and advertise all your offerings to your current database as well as every new person your sales team meets. They call it “set it and forget it” — essentially you are continuously building awareness among them.
Some of MindFire’s clients want to integrate with third-party systems (their CRM, a POS system, their online storefront, an external database, etc.) and run more sophisticated workflows where you can leverage rules, variables and triggers to set up more complex marketing/ communications programs for themselves as well as their clients. For that, the software provider has an extremely flexible platform called Studio.
MindFire also works with many printers who have clients who rely on them for high-volume direct mail offering 1 million+ DM/month, typically in the following verticals: higher education, financial services, casino and fundraising nonprofits. For these, MindFire's high volume direct mail + digital solution gets higher acquisition and response rates.
Some of its clients have large distributed clients, franchise models or sales reps. Typically, compliance plays an important role for their marketing material in financial services. They want to offer 500-plus agents/remote offices a portal with few semi-canned marketing campaigns. For this, MindFire has Da Vinci, a solution that easily allows you to scale marketing programs.