Making It Happen
Media convergence—using a new, broad array of tools—provides that ability. Will it be you or one of your competitors that will make the change and embrace the latest idol of marketing, and be the one that is changing, making it happen and making money?
To fully understand the process, you need to understand the four critical “Cs” of media convergence, as outlined in my last blog.
The use of Computer power, mainly the Internet, is the first of the four segments—the first sector on the quad helix of the DNA of profit to understand. The Internet—or computing power—is not the speed at which you upload or download, or even offering a “cloud” customer interface or having a Website that is “e-commerce ready.” No, the first “C” is more then that; it is a look into to the looking glass, down the rabbit hole of the first step in the new age of media convergence. You not only need to understand what the Internet is, but how to truly use it. You need to add a capital letter “I” to prInt and realize that innovation and print—your media—go hand in hand.
What has stopped that from happening has been the ease at which money has been made and the habits we all formed based on that past history. It not only the computing power, no matter how you define it, but also the convergence of media—the linking, the integration, the mixing of media, that will provide the ROI for all and allow you to make it happen again and again.
You need to the four “Cs”—computing power, communication, content and consumer or customer. Those four “Cs” provide the big picture, the large view. They provide the profit we all need.
My formula is simple MC + 4 Cs = ROI.
Want to make it happen, e-mail me at firstname.lastname@example.org or call me at (917) 597-1891.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.