Lessons from H&R Block About Selling Digital/VDP
Brilliant. Annoying as hell, but brilliant. That’s how I’d describe how H&R Block is growing its online business. I’m not sure whom I should credit, H or R, but neither are blockheads for coming up with what is a fabulous lesson for anyone who seeks to introduce the archaic concept of customer loyalty into a digitally based product or service.
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
