Knowledge is Power if You Have the Right Knowledge
Winning over new customers today does not happen by simply listening to what your competitors are saying but it also entails developing a smart strategic plan based upon real-time information of what your customers will act on. Gaining and analyzing competitive intelligence has always been a large part of strategic planning in corporate America. Restaurants, for instance, are extremely competitive within tight market niches filled with skilled strategists that are astute at matching customer’s needs to specific dining preferences.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
