Alex Fechner, Director of Business Development, Advertisers Printing, a PRINTING United Alliance member, discusses the importance of marketing in the printing industry. He delves into unique strategies, the impact of consistent marketing campaigns, and how embracing video content has positively affected the business. Alex shares the company's journey towards innovative marketing and how it has led to increased engagement and new business opportunities. He also touches on the significance of internal company culture and the value of fresh ideas from young employees.

00:00 Introduction and Guest Announcement

01:08 Direct Mail Dating Game Video

02:03 Alex Fechner's Marketing Journey

04:47 Impact on Company Culture

07:14 Direct Mail and Omnichannel Marketing

08:59 Customer Feedback and Campaign Results

12:11 Handling Negative Feedback

17:26 Marketing in the Printing Industry

34:39 The Importance of Print in Everyday Life

35:37 Debunking the 'Print is Dead' Myth

38:49 Marketing Strategies for Printers

40:48 Effective Direct Mail Campaigns

48:39 Leveraging Video for Marketing

54:12 Building a Strong Company Culture

56:00 Fishing Stories and Business Insights

57:40 Final Thoughts and Encouragement

To listen to the audio version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.