Kill the Message, not the Messenger!
We have all heard the story of what happens to the poor messenger who delivers the bad news. Well, what you need to consider is that the messenger is not the problem—the message may be the culprit.
Think about the process and products of print being the messenger. Not a bad thought; it worked for hundreds of years. And yes, all things change, so does or did print. But that does not mean that print is dead, nor does it mean it should die.
- Categories:
- Business Management - Marketing/Sales
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
