It's a Singular Sensation
Most printers understand the concept of additive and subtractive color; the examples shown in the photo tab (to the right) are clear illustrations of both those print base concepts.
When a printer “sells” their traditional products and service mix, does it matter to the client if the additive or subtractive method of color reproduction is to be used? No, the client in most instances looks to the printer for that specific level of expertise. Yes, you will need to let the client know the end process since that may in some ways define the need and effect the price, but the technical aspects of the process are covert.
- Categories:
- Business Management - Marketing/Sales
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
