Improve Your Website’s ROI by Using SEO, Part I
“An O-page’s title can help—or harm—its search-engine ranking for relevant search terms,” she explained. “Effective titles will include specific, relevant keywords or phrases and be relatively short, yet descriptive. For instance, we should title our torches O-page ‘Efficient, Affordable, Long-lasting Torch Solutions’, not ‘FEI Product #4.’ This O-page will be more likely to show up in the results for users searching for any of those terms, which is what we want.”
“Last one for today,” Marka said, then began writing more on the whiteboard.
Pillar III: Increase O-site traffic.
“That one’s a bit of Catch-22,” Zoot said. “Heavily-trafficked O-sites perform better in search-engine rankings. Yet the whole point of SEO is to drive visitors to our O-site in the first place, right?”
“Very astute, Zoot,” Marka observed. “Fortunately, these days, virtually every tool in our marketing arsenal can be used to drive traffic to our O-site. Here’s a partial list:
- Low-cost Google Adwords campaign,
- O-line videos,
- Broadcast O-mail,
- O-cial media posts,
- Banner ads/other O-web advertising, and
- Print marketing campaigns with QR codes back to O-site landing page.
“Our O-site is still the first place people go to learn about our company, to discover our fire solutions, and to place an order,” Marka asserted. “That’s why a lot of our O-line marketing should be focused on driving traffic back there—whether it’s an O-Facebook post linking to an order page, or a broadcast O-mail driving traffic to a customized landing page promotion. Of course, all these activities help improve our site’s position in search engines, too.”
“Great presentation,” Zoot said. “But please, put those pillars on a shelf or something next time.”
Good search-engine optimization (SEO) practices lead to more interested prospects finding a company’s website. More qualified site visitors lead to more sales. SEO best practices can be broken down into just seven components, starting with acquiring inbound links, using page titles that are search-engine friendly and increasing website traffic.
FIRE! in Action: AlterCare Uses SEO Marketing to Increase Its Site’s Visibility
The medical rehabilitation provider enlisted an SEO marketing firm to optimize their site for search-engines, a process which included all of the tactics described above. The results? Despite competing in a crowded market, the company increased its unique visitors, search engine referrals, link popularity, pages indexed by Google...virtually every factor that determines SEO success!