Improve Your Business’ SEO Performance (part 2)
Today’s FIRE! Point
A lot of Website traffic is generated through search engines. If your important services and products rank highly in popular search engines, your Website will get a lot of page views. More customers are finding print solutions online and using search engines to guide their buying decisions, especially when looking for different capabilities.
There are many tactics that can drive SEO for your printing company. Creating external links to your Website via an online PR distribution service or social media postings can improve your Website’s search engine results. So can stocking your site with title pages relevant to each page’s service.
FIRE! in Action
Shift in Adwords Strategy Leads to Better Sales
A scooter company undertook SEO measures designed to increase the ROI of its Google Adwords campaign. The strategic shift improved its Website conversion rates and ultimately generated more sales than any of the company’s previous paid search campaigns.
Next week: Marka returns to marketing basics with a discussion of the 40/40/20 rule for direct marketing campaigns.