If You Can Read This, Thank a Printer
I had worked with so many amazing people along the way that shared their knowledge and mentored me that I could do the production job now—or so I thought. I certainly knew a lot, but my area of expertise was limited to ads in newspapers, magazines and OOH.
I never had to produce something as simple as a letterhead or complicated as a diecut folder or multi-page brochure. Paper? Scoring? Die-lines? Uh-oh. It wasn’t just about providing specs and making sure the files followed them and the pub or media company received the materials on time. I had to start from step one!
This is when I realized that when you are in the deep end of the pool, sinking or swimming aren’t your only options. You can call for the life guard to come and, in this case, it was my printer who jumped in and rescued me.
Admitting you don’t know something is not easy, especially when you’re being paid to know it. So most of the time, asking a co-worker for help—let alone in the cutthroat world of advertising—can be very difficult. Printers, on the other hand, are career neutral, and the smart ones know the more they help ME, the more I will rely upon them to make sure I don’t screw up...and more work will come their way.
I created some bookmarks for PrintMediaCentr last year that said, “If you can read this, thank a Printer.” It wasn’t just a nod to the fact that ink met paper and with the proper execution words appeared. It was my personal “Thank you!” to every printer out there who took a moment to explain a process, or postal regulations, or varnish options, or paper grain, or lettershop, or VDP, and so on, and so on, even up to today.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.