How to Design Effective Coupons

From the classic printed newspaper insert, to digital deals, to apps discussing lifestyle enhancers on smartphones—coupons are everywhere. Distributing coupons prior to a product launch helps familiarize consumers with new merchandise, especially for value-conscious shoppers. New research shows that during a new product release, digital coupons increase awareness. For the products tested, the brand recall rose 36.3 percent for food; 11.9 percent for household and 7.2 percent for beverage.