How the Slow Food Movement Can Help You Increase Your Printing Profits
Here's an example of how this worked for one printing company
This company approached a charity that was engaged in sending out mailshots to its members, asking for donations. The charity already had a pretty good response rate from these mailings. But the printing company called the marketing manager and asked if they could come in to see if they could raise the response rate.
They ended up having a meeting with senior management from the charity. That meeting ended up winning some highly profitable work. They wouldn't have achieved those results if they simply started the conversation with a request to quote for the mailing work.
What can you do to achieve similar results?
Here's a quick action point for you
Examine your sales approach. When are you asking for a quote? Is it happening too early on in the process?
Are you a fast food salesperson or a slow cook salesperson?
P.S. Get some more ideas on how to get better engagement from buyers. Download Matthew’s free e-book “Ten Common Print Selling Errors and What To Do About Them” now at http://profitableprintrelationships.com/e-book/.