How SEO Can Put Your Business at the Top of Search Results (Part IV)

“Is there a limit to how many different keywords I can use within an O-site page?” J.J. asked.

“I suggest choosing just three or four relevant keywords for each O-site page, at the most, and weave them into the content as appropriate,” Marka said. “Putting 15, 20, or even 30 or more different keywords into an O-page so it shows up in many different searches, on the other hand, is considered a dirty SEO practice. It’s called keyword stuffing and can lead to Oogle and other search engines blacklisting an O-site.”

“How can I thank you for all the SEO wisdom you’ve given me today?” J.J. asked.

Marka pointed to J.J.’s screen. “Start by adding another word. Or two or three.”

Today’s FIRE! Point
Keyword density is a less important determiner of web page search rankings than it was in the past. When writing website copy, make sure it includes the words users would type to find the services you provide.

Start with site copy that’s clear, concise and accurately describes what you offer. During copy review sessions, consider tweaking or adding a word here and there solely to improve SEO. Choose just three or four relevant keywords, at most, for each site page and weave them into the content as appropriate.

Putting 15, 20, or even 30 or more different keywords into a web page so it shows up in many different searches, on the other hand, can lead to Google and other search engines blacklisting your site.

FIRE! In Action: Monheit Law Uses SEO Copywriting to Boost Site Traffic
The law firm enlisted an SEO marketing firm to rewrite its website content using SEO best practices and saw a 197 percent increase in site visitors. 


Next week: The FEI tribe discusses branding by way of creating a distinctive, effective corporate ID.