How SEO Can Put Your Business at the Top of Search Results (Part I)
Today’s FIRE! Point
A lot of website traffic is generated through various search engines. High rankings for your web pages on Google and other search engine results equal lots of page views. Creating external links to your website is one key way to help raise your site’s page rankings.
FIRE! In Action
PRSA Uses SEO to Improve Site Traffic
The Public Relations Society of America implemented a variety of SEO tactics, including writing keyword-focused web pages using link building techniques to populate the web with links to its site. The result? PRSA’s traffic increased by over 40 percent.
Next week: The FEI tribe discusses the next element of good SEO.