How Offering Three ‘Virtual Products’ Can Help Maintain Profitable Pricing
FIRE! In Action
Discount cautiously and reluctantly. Customers usually will pay more for well-differentiated products.
Despite discount options and $300 price tags, True Religion and Rock & Republic remain two of America’s most popular jean brands. TR’s sales have grown from $2 million to $110 million in the last five years, while R & R saw a 270 precent revenue increase in 2006.
Next week: Marka discusses the keys to effective packaging design.