How to Get Your Broadcast Emails Read
“Thanks for all your help,” said a grateful Lucy. A week later, she sent the same email to a different list, with the new subject line. Open rates and click-thrus increased tenfold from the last email.
Lucy noticed that several recipients had even clicked on the “Buy Now” button and ended up ordering the new torches. The new subject line had not only driven more prospects to read the email, it had helped inspire action.
With so many emails tumbling into your prospects’ inboxes, grabbing their attention in the subject line is more important than ever. The Four U’s principle—a time-tested formula for writing effective headlines—can help your email get read. When writing an email subject line, ensure it is useful, unique, ultra-specific and urgent.
FIRE! in Action: Headlines Matter
Dale Carnegie’s “How to Win Friends and Influence People” is one of the most popular motivational books in history, having sold more than 15 million copies. This book’s title is a prime example of a headline that delivers on the Four U’s, which has likely helped it sell so well for the past 85 years.
Next week: Marka gives Lucy some tips on creating killer landing pages for email and other promotions.