How a Traffic Ticket Cost $2 Million Dollars (And Why You Should Be Happy About That!)
The past 2 years have been incredibly fulfilling: I got married, have a baby on the way, and have been working with an incredible group of people developing software for the world’s best clients. I feel incredibly blessed.
In this post, we’re going to focus on the work aspect (not getting married or having a child, but I’m open to any and all husbanding and parenting advice!), and give you a behind-the-scenes glimpse of what we’ve been up to and why we’re excited to share it with you.
It all started with a traffic ticket …
The 2 Million Dollar Traffic Ticket
February 2010. I’m sitting in the world’s foremost idea incubator: Traffic Court.
Awaiting to appear before a judge for a ticket (infraction: speaking with Joe Manos on my cell phone … it’s against the law here in California!), I started doodling what became one of the key building blocks for our new Marketing Platform. Here's the doodle ...
I know it doesn’t look like much, but these sketches led to an idea we believe reduces complexity and provides a compelling framework for how you think about, launch, and manage multi-channel campaigns.
Within a few days of sitting in court, we made the decision to invest a few million in development.... Read more »
