I ran into a “situation” the other day. It’s the sort of situation that happens in this business with a high mean and an exponential distribution. It can happen, but that doesn’t mean it should happen.
Here’s the background. Our client, a major retailer, awarded us a big program—ongoing execution of its loyalty program welcome kits. These weren’t simple kits. They’re totally data-driven and duplex laser imaged throughout with multiple personalized offer cards attached. The sheets are assembled, stitched and inserted with other materials into a closed-face envelope. It’s a match of more than 10 items with 2D barcodes up the ying yang.
- Categories:
- Business Management - Operations

A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC